The cover for Bombardier Annual Report has a diecut of a gear shape symbolizing the nature of their business and supporting the title Turning Obstacles Into Opportunity.
The horizontal layout leads readers' eyes laterally to emphasize a sense of movement of a bullet train. Curvy lines over the train amplifies aerodynamic lines of their high speed trains.
Contrasting yet soft colour schemes work well with white background to portray a subdued and yet sophisticated mood to satisfy the target audience which are stock holders and employees of the company.
The layout of the magazine provokes a mood of uneasiness and collision based on the article about the Japanese obsession with being on time.
The layout of a flyer for the Panel. The curved silhouette of the text layout grabs readers' attention.
A logo for Kate Partridge counselling services. The shape and colour of the logo represents a positive transition of a person, achieved through Kate's counselling.
The logo was made for a natural product company to be used for their stationery and shopping bags. The humming bird image was handmade using scratchboard.
A package design for an energy drink Volcano. Energetic colours and an interesting magma/volcano imagery grab a potential buyer's attention.
A design with an almond motif. Almost edible orange colour makes these transparent looking almonds desirable for consumers.
Three different variations of olive soap series including olive, lavendar, and almond scent.
Illustration of jasmin flowers, hand drawn with markers, was used on the jasmin tea box. The logo was also created and used on the box as well as the tea bag.
Home page of The Blind Store website. Soft colour palette and magazine-like look of the home page attracts target audience, mostly female clients.
The contrast between the greyscale and colours helps a client see which category was selected.
The order form is presented in a stylish manner and is easy to use. A client is more likely to stay and complete the forms.
A stationery design for my own use. An iconic wordmark using my Korean name in a stamp shape was applied to the business card, letterhead and envelope. The letterhead incorporates an asian rice paper theme.
This font was inspired by the curvy shape of a leaf. The font works well as a display typeface or even for body text.
It is a typographic calendar dedicating one font for each month. Only type was used in the design.
A special eco-conscious project. This coffee table/side table/corner shelf was made with cardboard and glue only.
This photo of the wild ponies was taken while I was visiting my friends in California. There is something magical about these wild ponies.